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Natalie Gulbis assumed she'd be signing copies of her new calendar at the U.S. Women's Open. The U.S. Golf Association assumed the Gulbis calendars it ordered for its merchandise tent would be about golf. Both parties were reminded of what can happen when you assume. After seeing the 16-month calendar's pictures of the 21-year-old LPGA Tour standout -- including several bathing-suit shots -- the USGA decided it was not appropriate fare for its merchandise tent and canceled a scheduled Gulbis signing session. USGA spokesman Marty Parkes said the initial decision to stock the Gulbis calendars was made by Anne McCarthy, merchandise director of the Women's Open, whom Gulbis' agent contacted. "She was told it was a golf calendar," Parkes said. When McCarthy saw the contents of the calendar, which also includes photos of Gulbis in golf and exercise attire, she pulled the plug, Parkes said. "Basically, it was a case of the subject matter being inappropriate to the event," said Parkes, noting that the USGA aims a lot of its marketing at children. The calendar is the second one for Gulbis, who did her first one last year. She said she got the idea after Sports Illustrated started including pictures of female athletes in its annual swimsuit issue. "The fans have liked it, and there aren't really a lot of calendars that sports fans can buy of female athletes," she said. Although not officially on sale on the grounds, the calendar was a hot item at the Open. Gulbis said she had seen several in circulation, but didn't know what became of the 100 the USGA ordered. "I wish they were selling it here, because so many people have been asking me about them," Gulbis said. "A couple of USGA officials have come up to me and asked me for them."



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